![]() This is so important as I want to view your brand/business from your target audience or user’s experience (UX). I begin with a Pinterest account audit by doing an initial review.Īn initial review is an overall glance at your Pinterest business account, your profile + profile description, boards, account cohesiveness, and how the transition relates to your linked website and social media accounts.Īt this stage, I find it’s very important to take off my ‘Pinterest expert’ hat and see your Pinterest account from the eyes of a client or customer. When you book with me, I like to find out about your business. ![]() Questions like this help for me to view your industry/niche from the eyes of your market and help me to understand where you can improve your Pinterest account.Īll through this stage, I am taking extensive notes to later apply to your audit report. You may like that a fellow competitor has amazing visuals and that’s something you would love to improve on in your business. ![]() Even though we may be in a niche market, there are similarities between each business. I find this important because this gives me an idea of who you admire in your market, even if they may be a “competitor” in your niche market. While I’m going through the questionnaire, I am also doing my own market research into who you admire in your industry and why (a question I ask as well in the questionnaire). It helps me to understand my client’s goals, target audience, their branding, marketing strategies & your unique selling proposition. This questionnaire is similar to the questionnaires I provide my clients when I am signing on a management or a Strategy Intensive client. Step 1 | The Client Questionnaire & Researchīefore I begin my Pinterest account audit, I send my client a very detailed questionnaire.
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